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BTS's Jin Becomes Laneige’s First Male Global Brand Ambassador



BTS’s Jin has officially taken the beauty world by storm! The superstar has been announced as the first male global ambassador for Laneige, the renowned South Korean skincare brand under Amorepacific. Known for its cutting-edge hydration-focused products, Laneige has found its perfect match Jin, whose radiant skin and natural charm perfectly align with the brand’s ethos.  The announcement was made through Laneige’s official social media platforms, accompanied by stunning promotional images of Jin. In these visuals, he effortlessly showcases his glowing complexion while promoting Laneige’s signature products, including the iconic.

Jin expressed his excitement about the partnership, saying, “I’ve always admired Laneige for its dedication to quality and innovation. It’s an honor to represent a brand that prioritizes skincare and self-care, something I deeply value.”  

This collaboration marks a significant moment in Laneige’s history, as Jin is not only their first male global ambassador but also one of the most globally recognized faces of the K-pop phenomenon. The partnership is expected to bring heightened visibility to Laneige’s products, as ARMYs worldwide eagerly show their support.  




Fans have already taken to social media to celebrate the news, trending hashtags like #JinForLaneige and #GlobalAmbassadorJin. Many are praising his timeless beauty and expressing their excitement to try Laneige products, inspired by their favorite idol.  

Jin’s collaboration with Laneige is yet another testament to his unparalleled star power and versatility, proving that he can effortlessly dominate not just the music charts but also the world of beauty.   

Stay tuned for more updates on Jin’s campaigns with Laneige, as the partnership is set to roll out globally in the coming months!

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