BTS, the global phenomenon from South Korea, has become more than just a musical act. Their influence transcends geographical, linguistic, and cultural boundaries, touching millions of lives worldwide. From their music to their message of love, positivity, and acceptance, BTS is reshaping global pop culture in unprecedented ways. Through their art, they offer inspiration, creating a deep emotional connection with their listeners regardless of race, nationality, or language. The ripple effect of their ethos can be seen not only in the music industry but also in the social, cultural, and even culinary spheres.
One of the most significant ways BTS has impacted the world is through their concept of self-love, a recurring theme in their music and personal messages. Despite their monumental achievements, they remain grounded, using their global platform to foster kindness, acceptance, and unity. These values are embodied in a symbol that has become synonymous with BTS and their fandom: the color purple.
KOI Dessert Bar & Dining owner Reynold Poernomo also a MasterChef Australia contestant, shared his latest dessert creation, which is a beautiful, purple-colored dessert named “Borahae,” which translates to “I Purple You” The Dessert Bar creates really mind-blowing unique desserts that will leave you in awe and inspired by their designs. And to see the chef be inspired by BTS is amazing and the story behind this dessert is what is absolutely heartwarming.
Describing the Dessert, the restaurant wrote, “‘Borahae’ featuring, french earl grey sponge, cassis, umeshu and yuzu. (GF)”
The restaurant explained the story behind the dessert’s name “Borahae”
Purple, once a simple color, has evolved into a powerful representation of love, trust, and loyalty, thanks to BTS. The term "Borahae" (I purple you), coined by BTS member V (Kim Taehyung), has transcended fandom and seeped into global consciousness. This single color, now rich in meaning, encapsulates the connection between BTS and their fans, known as ARMY, while spreading a message of love and support across borders. The cultural significance of purple has even expanded beyond the music industry, finding a home in the culinary world, fashion, and philanthropy.
BTS’s meteoric rise to global stardom has been nothing short of extraordinary. Debuting in 2013, the seven-member group — RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — captivated audiences with their unique blend of powerful performances, intricate choreography, and deeply personal lyrics. They tackled themes that resonated with people across the globe, including mental health, self-worth, and societal pressures, giving a voice to millions who had long struggled with these issues in silence.
Despite their unprecedented success — from selling out stadiums worldwide to topping the Billboard charts and receiving Grammy nominations — BTS remains deeply connected to their fans and their message of authenticity and self-love. Their music is often described as healing, as it encourages listeners to embrace their vulnerabilities, take pride in who they are, and find comfort in knowing they are not alone.
A large part of BTS’s appeal is their openness. They have shared their own struggles and personal growth over the years, making them relatable to their fans, known collectively as ARMY. Through albums like Love Yourself and Map of the Soul, BTS invites listeners to reflect on their own journeys towards self-acceptance and healing. While they are known for their incredible performances, it is the heart and soul behind BTS’s music that has truly created their global impact. This emotional connection is what makes ARMY more than just a fanbase; it is a community bonded by shared experiences and values.
In 2016, during a fan meeting, BTS’s V spontaneously coined the term "Borahae" (보라해), which translates to “I purple you.” V explained that just as purple is the last color of the rainbow, it signifies trusting and loving someone for a long time. In that moment, "Borahae" became a symbol of the deep bond between BTS and ARMY. The color purple came to represent loyalty, love, and trust between the group and their fans.
What started as a sweet gesture between V and ARMY soon became a global phenomenon. "Borahae" captured the hearts of millions and has since taken on a life of its own, serving as a unifying symbol for BTS and their worldwide fanbase. It’s more than just a word or a color; it represents a shared experience, a sense of belonging, and a commitment to supporting one another unconditionally.
Purple has since become the official color of BTS and their fanbase. Concert venues are bathed in purple lights, fan merchandise is covered in purple designs, and ARMY across the world use the color as a way to express their love for the group and each other. In the world of BTS, purple isn’t just a color — it’s an emotion, a symbol of unity, and a promise of everlasting support. As BTS’s influence has grown, so has the reach of the “Borahae” phenomenon. The color purple has moved beyond the fan-artist relationship and has made its way into various other realms, including fashion, art, and food.
In the culinary world, the impact of "Borahae" can be seen in the creation of purple-themed foods and drinks. Various cafes and restaurants around the world have embraced the trend, offering BTS-inspired treats like purple macarons, purple cakes, and even purple lattes. These culinary creations are not just delicious, but they also symbolize the love and loyalty between BTS and their fans. In South Korea and beyond, bakeries and cafés often decorate their treats in purple, providing ARMY with a delicious way to express their fandom.
In addition to food, the fashion world has embraced BTS and their signature color. Major brands and designers have incorporated purple into their collections as a nod to BTS’s global influence. BTS themselves have become fashion icons, frequently collaborating with high-end designers and featuring prominently in fashion magazines. The members have become known for their unique sense of style, and their purple-themed outfits are often a highlight of their performances and public appearances.
Purple has also found its way into the philanthropic world. BTS has always been passionate about giving back, and ARMY has followed suit. Inspired by BTS’s message of love and kindness, fans have organized numerous charity events, donations, and volunteer efforts around the world — often in the name of “Borahae.” The color purple has come to represent not just love between BTS and ARMY, but also love for humanity as a whole.
Beyond the color purple, BTS’s lasting legacy is their message of self-love and positivity. Since their debut, the group has consistently used their platform to spread important messages about mental health, self-worth, and acceptance. Their “Love Yourself” series, which includes albums like Love Yourself: Her, Love Yourself: Tear, and Love Yourself: Answer, encourages listeners to embark on a journey of self-discovery and personal growth.
The concept of self-love is deeply ingrained in BTS’s music, particularly in their lyrics. Songs like “Answer: Love Myself” and “Magic Shop” provide comfort and reassurance to fans who are struggling with self-acceptance. Through these songs, BTS reminds their listeners that it’s okay to be vulnerable, that everyone deserves love, and that self-worth comes from within.
BTS has been open about their own struggles with mental health, and their willingness to share their vulnerabilities has resonated with fans around the world. Members like RM and Suga have spoken candidly about their personal battles with anxiety and depression, offering a sense of relatability and solidarity to those facing similar challenges. Their honesty and transparency have helped destigmatize conversations around mental health, particularly in South Korea, where such topics have historically been taboo. BTS has become champions for mental health awareness, encouraging their fans to seek help when needed and to practice self-care.
In addition to their music, BTS has also used their platform to advocate for important causes. They have partnered with UNICEF on the “Love Myself” campaign, which aims to end violence against children and teenagers and promote self-love. Through their advocacy work, BTS continues to inspire their fans to make positive changes in the world, spreading a message of kindness and compassion. The relationship between BTS and ARMY is unlike any other fan-artist relationship. It is built on mutual love, respect, and support. BTS’s message of self-love has resonated with millions of fans across the globe, creating a sense of community that transcends borders, languages, and cultures.
ARMY is known for its unwavering support of BTS, but it’s also known for its philanthropic efforts. Inspired by BTS’s own charitable work, ARMY has organized numerous charity projects in the name of the group. From donating to various causes to organizing volunteer events, ARMY has proven time and again that they are more than just fans — they are a force for good. In 2019, BTS and ARMY won the "Top Social Artist" award at the Billboard Music Awards for the third consecutive year, a testament to the power of their global fanbase. BTS’s influence on social media is unparalleled, and ARMY is known for its ability to mobilize in support of the group, whether it’s voting for awards, streaming their music, or raising awareness for important causes.
What makes BTS and ARMY’s relationship so special is the mutual understanding and respect between the two. BTS has always been vocal about their love for ARMY, and in turn, ARMY continues to support and uplift BTS. This bond, symbolized by the color purple, is one of the driving forces behind BTS’s global success. As BTS continues to break records and achieve new milestones, the color purple will remain an integral part of their legacy. “Borahae” is more than just a word or a color; it is a symbol of love, trust, and loyalty that will continue to unite BTS and ARMY for years to come.
With each new album, concert, and achievement, BTS is shaping the future of music and pop culture. Their influence extends far beyond the music industry, impacting fashion, philanthropy, and even the culinary world. As they continue to spread their message of love and self-acceptance. BTS and the Global Influence of “Borahae”: A Color That Transcends Borders. BTS, the seven-member South Korean group that has taken the world by storm, has become more than just a musical act. They have grown into cultural icons who speak to hearts across the globe, regardless of geographical location, race, language, or background. Through their music, BTS has fostered an environment of love, unity, and self-acceptance, making them a beacon of hope for millions.
While their soundtracks have consistently topped charts and shattered records, the true influence of BTS lies in their message. This message is one of authenticity, vulnerability, and self-love, themes that resonate with listeners worldwide. But beyond the music, there is another unifying symbol that connects BTS with their fans, known as ARMY: the color purple. What started as a simple expression of love between BTS and ARMY has grown into a powerful global movement of love, trust, and positivity.
Since their debut in 2013, BTS — composed of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — have amassed a global fanbase that spans continents and demographics. Their discography has touched on themes that range from personal struggles to societal pressures, always delivering a message of resilience, hope, and understanding. Albums such as Love Yourself and Map of the Soul explore self-worth and mental health, inviting listeners to embark on a personal journey toward self-acceptance and healing. Through their music, BTS has shown that vulnerability is a strength. They have shared their own stories of hardship, growth, and triumph, making them relatable to millions of people who are on similar paths. This openness has created a bond between BTS and their fans, a bond grounded in mutual respect, love, and empathy.
One of the group’s most enduring qualities is their ability to remain grounded, even in the face of monumental success. Despite breaking records, selling out stadiums worldwide, and earning accolades from prestigious institutions, BTS continues to prioritize their relationship with their fans. They speak openly about the importance of self-love and mental health, using their platform to spread a message that resonates with people from all walks of life.
The story of BTS’s global success cannot be told without mentioning the term "Borahae," a phrase coined by V (Kim Taehyung) in 2016 during a fan meeting. Translated to “I purple you,” the term holds deep meaning for both BTS and ARMY. V explained that purple, being the last color of the rainbow, symbolizes trust and love that will last a long time. In essence, when BTS says “Borahae” to their fans, they are expressing an enduring bond of trust and loyalty. “Borahae” quickly became a symbol of the connection between BTS and ARMY, one that is unshakable and built on mutual love and understanding. The phrase, along with the color purple, has come to represent much more than just a fandom tradition. It has become a universal symbol of support, resilience, and love.
For ARMY, purple is not just a color — it is an emotion. It is the feeling of connection that comes from knowing that BTS is always there for them, no matter where they are in the world. In turn, fans use purple to express their unwavering support for BTS, flooding social media with purple hearts, banners, and hashtags to show their love.
The color purple has also found its way into BTS’s concerts and fan events, where venues are often lit up with purple lights, creating a visual representation of the love between BTS and ARMY. Even in times when the group and their fans are physically apart, purple serves as a reminder that their bond is unbreakable. As BTS’s influence has expanded, so has the reach of “Borahae.” The color purple has moved beyond fan-artist interactions and has found its place in various other spheres, including fashion, art, and even the culinary world.
In the culinary realm, the influence of “Borahae” can be seen in purple-themed foods and beverages that pay homage to BTS and their fanbase. From purple macarons and cakes to drinks decorated in shades of violet, these culinary creations celebrate the love between BTS and ARMY in a delicious and meaningful way. In cafés around the world, purple-themed treats have become a staple, offering fans a chance to indulge in their fandom while enjoying a sweet snack.
The world of fashion has also embraced the “Borahae” movement. BTS, known for their unique and trendsetting sense of style, often incorporates purple into their outfits, particularly during performances and fan events. Fans, in turn, have adopted the color in their own wardrobes, using purple clothing and accessories to symbolize their connection to BTS. Major fashion brands have taken note of BTS’s global influence, creating collaborations and collections inspired by the group’s signature style and color.
Purple’s impact has even extended to philanthropy. Inspired by BTS’s message of kindness and giving back, ARMY has organized countless charity initiatives around the world, often under the banner of “Borahae.” Fans have raised millions of dollars for causes ranging from mental health awareness to disaster relief, all in the name of BTS. The color purple has come to represent not only the bond between BTS and ARMY but also the love and support that both sides extend to the world.
At the heart of BTS’s global influence is their message of self-love and acceptance, which has become a cornerstone of their music and public persona. This message is most prominently featured in their Love Yourself series, which includes the albums Love Yourself: Her, Love Yourself: Tear, and Love Yourself: Answer. These albums encourage listeners to reflect on their personal journeys, confront their insecurities, and learn to love themselves despite their flaws. Songs like “Answer: Love Myself” and “Epiphany” highlight BTS’s belief that self-love is an essential part of personal growth and happiness. Through their lyrics, BTS invites fans to take ownership of their own stories, reminding them that they are worthy of love, not just from others but from themselves.
BTS has also been open about their own struggles with mental health, sharing their experiences with anxiety, depression, and the pressures of fame. Members like RM and Suga have spoken candidly about their personal challenges, offering comfort and solidarity to fans who are going through similar experiences. Their honesty has helped destigmatize mental health conversations, particularly in South Korea, where such topics have traditionally been considered taboo. BTS’s message of self-love extends beyond their music. In 2017, they partnered with UNICEF to launch the “Love Myself” campaign, which aims to end violence against children and teenagers while promoting self-acceptance. The campaign has raised millions of dollars and continues to have a positive impact on communities around the world.
One of the most remarkable aspects of BTS’s success is the strength of their fanbase, ARMY. Comprised of millions of fans from all corners of the globe, ARMY is known for its dedication to BTS and its ability to mobilize for important causes. Whether it’s voting for BTS at award shows, streaming their music, or organizing charity events, ARMY is a force to be reckoned with.
But ARMY is more than just a fanbase — it is a community of love and support, bound by a shared connection to BTS and their message of self-love. Fans often describe ARMY as a family, one where members lift each other up, offer advice, and provide a sense of belonging. ARMY’s impact goes far beyond the music industry. Inspired by BTS’s philanthropic efforts, ARMY has launched countless charity initiatives in the name of the group. From planting trees to donating to mental health organizations, ARMY is constantly finding ways to give back to the world, all while carrying the message of “Borahae” with them.
The global reach of ARMY is a PROOF to the power of BTS’s message. In a world that is often divided by differences in language, culture, and politics, BTS and ARMY have created a space where love, kindness, and acceptance are at the forefront. As BTS continues to break records and reach new milestones, the color purple and the term “Borahae” will remain an integral part of their legacy. While their music has already made a lasting impact on the world, their message of love, unity, and self-acceptance will continue to inspire future generations. Looking ahead, BTS shows no signs of slowing down. With each new album, tour, and project, they are pushing boundaries and redefining what it means to be a global superstar. And through it all, their bond with ARMY remains as strong as ever.
“Borahae” is not just a word; it’s a promise that BTS and ARMY will continue to support each other, no matter what the future holds. It’s a symbol of the love that has connected millions of people around the world and a reminder that, in a world filled with challenges, love and trust can conquer all. As BTS continues to grow and evolve, the color purple will remain a powerful reminder of the enduring bond between the group and their fans — a bond built on love, loyalty, and the shared belief that everyone is deserving of love, both from others and from themselves.
V gave his speech during BTS’s Muster in 2016, giving a whole new meaning to the color purple, and that is where it all began…
“Do you know what purple means? Purple is the last color of the rainbow colors. Purple means I will trust and love you for a long time… I just made it up. I wish I can see you for a long time. Just like the meaning of purple… we’ll always trust you and go up the stairs with you. You don’t need to help us all the time. You can now hold our hands and follow us now. We’ll go up really high. I’ll make it nice. Thank you so much for allowing us to have a fan meeting, in this kind of big place, A.R.M.Y I love you!” Kim Taehyung (V)
And that is how “Borahae” (I Purple You) came to be. Purple became a symbol for ARMY and BTS. Purple lights up the streets, lights up buildings, lights up stadiums, lights up the skies and lights up the hearts of ARMYs around the world. Wherever you go and see purple you know that you have reached home where BTS’ presence is and where you can find a fellow ARMY and have that understanding without even speaking. Brands like ‘Starbucks Korea,’ “Samsung” and “Baskin Robbins” have incorporated the purple hue into their collaborative projects with BTS. Several landmarks such as the “London Bridge,” “Empire State Building,” “Wembley Stadium,” and “State de France,” and many more have lit up in shades of purple in honor of BTS whether before, during or after a concert, which just shows how “Purple” is such a huge influence.
When BTS gave their speech at Korea's National Day, they presented a PURPLE Box that was filled with letters from BTS to the future youth, their accomplishments and awards that they have had over the years. The box is to be opened in the year 2039 for all the youth that will be there. That gesture just cemented the fact that the color Purple is ingrained into BTS as a sign that ARMY are always there and together with them. Purple is ARMY and ARMY is BTS. Thank you V for giving us a color and phrase that brings all ARMY together regardless of whatever region or country that they are!
0 Comments