In the months leading up to the release of their highly anticipated album BE, BTS once again demonstrated their unique connection with ARMY, their dedicated fanbase. In a heartfelt gesture, BTS wrote letters to ARMY, sharing their thoughts, hopes, and dreams for the future. In these letters, the group expressed their gratitude for the unwavering support they’ve received throughout their journey, while also encouraging ARMY to share their own messages with them. This led to a social media phenomenon, with fans pouring out their feelings through the hashtag #TO_BTS on Twitter, flooding the internet with love, appreciation, and emotional responses.
BTS’s relationship with ARMY has always been extraordinary. From the very beginning, the group has actively engaged with their fans, whether through social media platforms, fan events, or personal letters. Their genuine affection and appreciation for their fans set them apart in the entertainment industry, and over the years, this connection has only grown stronger. The group has consistently made it a point to involve ARMY in their creative process, often sharing behind-the-scenes insights into their music, performances, and personal lives. This level of transparency has built a deep trust between BTS and their fans, creating a bond that goes beyond the typical artist-fan relationship. BTS's decision to write letters to ARMY ahead of the release of BE is a continuation of this tradition, allowing them to communicate directly with their fans in a deeply personal way.
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The letters BTS wrote to ARMY ahead of the BE album release were filled with gratitude, hope, and an acknowledgment of the challenges both BTS and their fans have faced over the past year. Given the global pandemic, which disrupted tours, concerts, and normal life, BTS recognized that this has been a difficult time for many. Through their letters, the group aimed to lift the spirits of ARMY by reminding them that they are not alone, and that together, they can overcome anything.
RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook each shared their personal thoughts in these letters, offering words of encouragement and expressing their hopes for a better future. They emphasized the importance of staying connected and supporting one another, even when physically apart. For BTS, ARMY is not just a fanbase, but a source of strength and inspiration that fuels their creativity and passion for music. In their letters, the members also expressed their excitement for the release of BE, an album that they were deeply involved in producing and creating. They shared their thoughts on the themes of the album, which revolve around self-reflection, resilience, and the desire for a brighter tomorrow. Through these letters, BTS not only prepared ARMY for the release of BE but also invited them to be part of the creative journey, fostering a sense of unity and shared purpose.
Dear. ARMY,
“The weather’s gotten a lot chilly. I’m writing this because I wanted to know what ARMY’s thinking and what you’ve been up to lately. Promise to write me back?”
Sincerely,
BTS
In a past intimate talk between BTS members, Suga suggested the idea of handwritten letters, which seems to be the theory as to why BTS are writing letters and requesting ARMY to write back.
On Weverse, postcards from members V, Jimin, and RM were shared along with the message: “ARMY, please send your reply to BTS members with the hashtag #TO_BTS on Twitter!”
V, RM and Jimin’s postcard letters to ARMY on Weverse
From V
“There were moments while working on my music when I felt stuck. I went to see ARMY every time that happened. Dear ARMY, when do you feel the happiest? What are some moments that make you go, “I’m so happy right now”? (Other than our songs) :)”
From Jimin
“I miss everyone who loves me just the way I am, so much. Dear ARMY, what makes you the happiest in your everyday lives, and when you’re by our side?”
From RM
“The happiest moment for me is not something grandiose but the moments when I open my eyes in the morning to the beautiful sky, when I smell the winter & I’m on my bike & the breeze feels nice. Dear ARMY, when do you feel happy in your everyday lives?”
In response to BTS’s heartfelt letters, ARMY quickly mobilized, flooding Twitter with messages using the hashtag #TO_BTS. Fans from all corners of the globe took to the platform to share their own letters, thoughts, and emotions with the group, expressing their gratitude, love, and support in return. The hashtag #TO_BTS became a worldwide trend within hours, with thousands of tweets pouring in. ARMY wrote about how BTS has been a source of comfort during difficult times, how their music has inspired self-love and personal growth, and how the group’s messages of positivity and resilience have had a profound impact on their lives.
For many ARMY members, BTS’s music and message of self-love came at a time when they needed it the most. Fans shared personal stories of overcoming struggles with mental health, self-doubt, and isolation, attributing their strength and healing to BTS’s influence. The letters were filled with heartfelt sentiments, often moving readers to tears as fans expressed how BTS had changed their lives in meaningful ways. The #TO_BTS movement exemplifies the power of social media in connecting artists and their fans. Platforms like Twitter allow for real-time interaction between BTS and ARMY, creating a space where fans can express their emotions and feel heard by the group. This level of engagement is rare in the entertainment industry, where many artists maintain a distance from their fanbases. However, BTS has always embraced social media as a way to break down barriers and create a more intimate relationship with their fans.
Over the years, BTS has utilized platforms like Twitter, Weverse, and VLive to communicate with ARMY, often sharing personal updates, thoughts, and even casual moments from their daily lives. This approach has made BTS feel more accessible and relatable, allowing ARMY to connect with them on a deeper level. The #TO_BTS letters are a continuation of this digital dialogue, demonstrating how social media has bridged the gap between BTS and their global fanbase. What’s particularly special about the #TO_BTS movement is that it isn’t just a one-way conversation. BTS has always been known for reading fan messages and responding to them, either directly or through their music and performances. While BTS hasn’t responded to every letter individually, ARMY knows that their words are being heard and appreciated, reinforcing the mutual respect and love that defines their relationship.
The #TO_BTS trend has had a ripple effect across the world, with fans from diverse backgrounds and cultures coming together to share their love for BTS. What started as a response to the group’s letters has evolved into a global movement of positivity and kindness, with ARMY lifting each other up and celebrating the impact that BTS has had on their lives. Through their letters, ARMY has shown that BTS’s message of self-love and acceptance transcends language, borders, and cultural differences. Fans from countries as far apart as the United States, Brazil, South Korea, and the Philippines have come together under the hashtag #TO_BTS, creating a sense of unity and shared purpose. This global movement is a testament to BTS’s ability to bring people together through their music and message, fostering a sense of belonging among their fans.
The release of BE is particularly significant for both BTS and ARMY because it represents a moment of reflection and growth. The album was created during a time of uncertainty, as the group navigated the challenges of the COVID-19 pandemic and the cancellation of their world tour. For BTS, BE is a deeply personal project that allowed them to process their emotions and share their thoughts with their fans. For ARMY, BE is a symbol of resilience and hope. The album’s themes of introspection, healing, and looking towards the future resonate with fans who have also faced difficulties during the pandemic. The letters exchanged between BTS and ARMY ahead of the album’s release have only deepened the emotional connection between the group and their fans, making BE a meaningful milestone in their shared journey.
As BTS continues to make history with their music and global influence, one thing remains clear: their bond with ARMY is unbreakable. The letters exchanged in anticipation of BE are just one example of how BTS and their fans support each other through every chapter of their journey. Whether through social media, music, or personal interactions, BTS has always made it a priority to stay connected with ARMY, and this connection has only grown stronger over time. Looking ahead, it’s clear that BTS and ARMY will continue to inspire each other, creating a legacy built on love, positivity, and resilience. The #TO_BTS movement is a reminder that, no matter what challenges lie ahead, BTS and their fans will always have each other to lean on. As the world awaits the release of BE, one thing is certain: BTS and ARMY’s journey together is far from over.
The letters exchanged between BTS and ARMY ahead of the release of BE have sparked a global movement of love and positivity. Through the hashtag #TO_BTS, fans have shared their heartfelt messages with the group, creating a sense of unity and shared purpose. As BTS continues to make history, their bond with ARMY remains stronger than ever, and together, they will continue to inspire the world with their music and message.
ARMYs letters to BTS;
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